Mark Ritson recently recorded a generally brilliant video analysis of Tide’s recent Super Bowl advertising. If you haven’t read, this…
Brand Advertising
Hah. See what I did there? “April Fools!”… Hah. Hah. Hah. Um. Never mind. Remember…. On the internet, it's April…
How do you use video to best sell an innovative product —moving it off the retail or online shelf and…
Always fascinating to see an ad fail and ponder what might have led up to it. We recently noticed that…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
You know the videos I mean – the ones made so the agency can check the box “Cool video complete”.…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
