I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
Advertising
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products.…
My wife was out with friends when talk turned to TV, streaming, and children. Turns out one friend has raised…
Mark Ritson recently recorded a generally brilliant video analysis of Tide’s recent Super Bowl advertising. If you haven’t read, this…
Hah. See what I did there? “April Fools!”… Hah. Hah. Hah. Um. Never mind. Remember…. On the internet, it's April…
Suppliers of online advertising have made all range of claims over the past 10 years about how “retargeting” will deliver…
Read a RetailWire post today about personalization. The idea of personalizing offerings based on data is a very common theme…
Product innovation is the lifeblood of consumer goods companies. And I’ve spent my career using communication to maximize business and brand…
How do you use video to best sell an innovative product —moving it off the retail or online shelf and…