It has been a wild ride of a year — including tremendous fun passing along dumpster fire and train wreck…
All posts by "Doug Garnett"
There’s a tendency to rate innovation by the engineering applied. But quite often this doesn’t reveal the challenge faced in…
An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
Where a cynic disbelieves on principle, a skeptic wants to know the truth and challenges when the truth is unclear.…
I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people,…
I’ve been reading the superb McGilchrist book “The Master and His Emissary” about the human brain. Last weekend I encountered a…
On Tuesday I wrote the following my sketchbook: The Pandemic feels so medieval. It’s hard to accept that in our…
On Tuesday I wrote the following my sketchbook: The Pandemic feels so medieval. It’s hard to accept that in our…
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…