Snuggie wasn’t a new product. So what should brands learn (and not learn) from it’s DRTV success?
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn about Snuggie. As well as how brands shouldn’t follow Snuggie’s lead in many ways.
Copyright 2010 – Doug Garnett
Categories: Direct Response, DR Television, Hardware & Tools, Innovation
Posted: July 13, 2010 14:23
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