Over the course of his career Doug Garnett has participated in some of the leading innovations of our time. From this background, he brings clients an executive’s instincts along with hands-on experience in marketing research, strategy, business planning, channel strategy, sales, advertising creative, and video/film production.
Freshly printed math degree in hand, Doug started his career at General Dynamics developing software to support space exploration and defense, working on the Space Shuttle, the Atlas/Centaur program, and Tomahawk Cruise Missiles. He was promoted to Senior Engineer 3 years out of college while also completing his Masters in Applied Mathematics specializing in finite element analysis.
Over the next 10 years Doug was involved with the micro-processor revolution, human-computer interface design, supercomputers (Cray & others), massively parallel computing, desktop publishing & typesetting and more. This phase wrapped up selling and marketing advanced computers to research scientists around the world.
In 1993, Doug shifted his work to strategic development of advertising. He was fortunate to work in an ad agency focused on innovative consumer goods with a specialty in direct response television. He played a role as DirecTV crossed their critical chasm then conducted consumer research into Canadian satellite TV. Over the next 25 years he worked with almost every category of innovation in consumer goods from tech (Internet appliances, automated home, internet of things, robotics) to home, hardware and automotive.
Running Atomic Direct, his own agency, for 20 years Doug specialized with innovative products and services for both major corporations like AAA, DuPont, and Rubbermaid as well as entrepreneurs and smaller companies like Kreg Tool, Spyder Tools, Darex, & The Joint Chiropractic.
He spent eight of those years making national TV ads for innovative products at Lowe’s stores. These campaigns were stunning in their impact – moving as many as 2.4 million units of entirely new, innovative product in the first 2 months on the shelf.
During this time he developed strategy for commercials, co-wrote many, and eventually directed many national television spots.
Marketing, strategy, research, communication, and video/film production have become Doug’s recent and primary areas of action. He also maintains key involvement with product development because when companies are developing innovative products, there are no neat silo separations.
Doug’s span across disciplines brings tremendous value for clients.
Doug is a Coloradan by birth who now lives in Portland, Oregon with his wife and two sons. When not working on innovative products, Doug follows his passions for art, music, woodworking, history, books, and the outdoors.
BA – Mathematics, CU – Boulder
MS – Applied Math, UC – San Diego
MBA (partial) – Marylhurst Univ
Protonik, LLC – President
Atomic Direct, LTD – CEO
The Tyee Group, VP-Strategy/Acct Dir.
Floating Point, International Sales & Mktg
General Dynamics, Sr. Software Engineer
Blogging at DougGarnett.com and TheShelfPotato.com
“Building Brand with DRTV” (pub. 2011)
PSU – School of Business
BWG Group Advisory
Telly Awards (2001-2018)
Davey Awards (2005-2016)
Insurance Marcom “Best TV of 2006”
DMA Echo for TV (1999)
To book Doug for an industry or company lecture, visit the “Request Lecture” page.
©2018 – Doug Garnett – All Rights Reserved