Facebook Google+ Twitter Email Award Show Skepticism: An “Effie” for Old Spice? I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a… 0 January 10, 2012
Facebook Google+ Twitter Email There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”. Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,… 0 January 6, 2012
Facebook Google+ Twitter Email Superbowl & ad content… http://adage.com/article/cmo-strategy/advertising-industry-s-super-bowl-stumble/231874/ 0 January 4, 2012