Facebook Google+ Twitter Email My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than… 0 September 29, 2011
Facebook Google+ Twitter Email Six Degrees that Deliver Maximum Impact from Direct Response Television (DRTV) Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more… 0 September 23, 2011
Facebook Google+ Twitter Email The Good and Bad of Steve Jobs’ Market Research Legacy Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like… 0 September 11, 2011
Facebook Google+ Twitter Email Why I Don’t Use Dial Testing (Perception Analyzers) to Research Infomercials After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –… 0 September 1, 2011