Facebook Google+ Twitter Email Salesmanship and The Myth of the New Consumer Salesmanship is, and always has been, a critical skill needed to drive advertising success. Sadly, it’s a skill that doesn’t… 0 August 30, 2011
Facebook Google+ Twitter Email The Myth of the New Consumer Read some of the latest theories of the hip & happening SoMe experts and, apparently, the influence of the web… 0 August 30, 2011
Facebook Google+ Twitter Email Byron Sharp Suggests “Hot Blooded Emotions” Don’t Create Loyalty I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from… 0 August 25, 2011
Facebook Google+ Twitter Email When Brands Claim to “Engage” Online, Do They Really Engage Consumers? While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive… 0 August 22, 2011
Facebook Google+ Twitter Email Mediocrity: The Biggest Danger to Advertising Research A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the… 0 August 15, 2011
Facebook Google+ Twitter Email Nickled and Dimed into Hating the Cloud The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of… 0 August 9, 2011