Facebook Google+ Twitter Email 4th of July Reading: Research Helps Segment Social Media Users for Advertisers Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment… 0 June 29, 2011
Facebook Google+ Twitter Email Brand Begins and Ends with Your Products (Or Services). I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question… 0 June 29, 2011
Facebook Google+ Twitter Email Want Consumers To Pay Attention To Your Ads? Make Them Meaningful. A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like… 0 June 23, 2011
Facebook Google+ Twitter Email An Axiom For New Media: Big Numbers are NOT the Same as Meaningful Numbers It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of… 0 June 13, 2011
Facebook Google+ Twitter Email Power to the Consumer! (At least until the next fad.) 2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –… 0 June 8, 2011
Facebook Google+ Twitter Email The Misleading Desire for Market Research Innovation The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it… 0 June 5, 2011