Facebook Google+ Twitter Email Humanity, Humility, Statistics & Brands. Thoughts About “How Brands Grow” by Byron Sharp For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve… 0 March 25, 2011
Facebook Google+ Twitter Email The Lost Art of Persuasion: Why Advertisers (Wrongly) Think Persuasion is Unimportant Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll… 0 March 23, 2011
Facebook Google+ Twitter Email More Research Shows DVR’s (e.g. TiVO) Increase Advertising Impact! Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years… 0 March 2, 2011