Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to…